WELCOME TO
Michelle Shin's creative lab.
I bridge analytical systems with expressive storytelling through 3 primary practices:
Learn more about each of the practices below, or reach out to collaborate!
strategy & operations.
Turning complex data into operational roadmaps.
Sample Deliverables: Executive briefings, automated workflow systems, strategic project roadmapsExperience: Backed by management consulting roles at Boston Consulting Group and Booz Allen Hamilton, optimizing workflows and financial oversight for high-stakes programs
Performance & Voice.
Bringing scripts and characters to life in both English and Korean through dynamic performance and end-to-end audio production.
Sample Deliverables: Commercial voiceover tracks, character acting, broadcast-ready audio filesExperience: Supported by rigorous training and stage performance with regional theater companies
Design & Editorial.
Translating abstract concepts into compelling narratives through cohesive visual design and structural writing.
Sample Deliverables: Custom website development, comprehensive case studies, brand identity systems, published editorial featuresExperience: Grounded in visual marketing and published communications for corporate, academic, and nonprofit partners, alongside regional arts leadership with the DC Commission on the Arts & Humanities